Budgeting Ads (Paid Social)
Designed paid social ads for Albert’s budgeting features, focused on capturing attention quickly and making the value immediately clear. The work centered on turning everyday money stress into simple, relatable moments—then showing how Albert could actually help. Explored different hooks, visuals, and formats to see what resonated, while keeping the creative clean, cohesive, and consistent with a more design-forward brand direction.
Instant Ads (Paid Social)
Designed paid social ads for Albert’s Instant feature, focused on communicating speed, ease, and immediate financial relief. The work highlighted real-life moments where quick access to cash matters most—using clear, benefit-driven messaging and simple, scroll-stopping visuals. Explored different hooks and formats to find what resonated, while keeping the creative clean, approachable, and consistent with Albert’s overall brand direction.
Organic Social
Created organic social content for Albert’s Instagram, focused on making personal finance feel simple, relatable, and worth engaging with. The work blended light, scroll-friendly visuals with clear, conversational messaging—turning everyday money habits and pain points into content people actually want to save or share. Balanced consistency with experimentation across formats to keep the feed feeling fresh, while maintaining our cohesive brand.
